Recent researches depict that close to 70% of leading marketers are using platform technologies and integrations to boost connectivity with the customers.
The Google Marketing Platform has given a concrete base and opened a new sphere in the field of digital marketing. This helped in bridging the gap between customers and products. Even in this rapidly changing world, the marketing platform is expected to grow with new creative ideas to keep its impact on the global business market.
Since the advent of modern technologies, there has also been significant growth in the digital marketing arena. Technological changes have made its effect felt in the domain of the digital market.
Like,
- More than 80% of mobile users prefer to browse and make a purchase on a mobile device.
- 55% of them are between 18 and 20 years of age.
Table of Contents
How can you utilize Google Marketing Platform?
Although many small businesses were able to use Google services separately in the initial stages, the added integration now brings all these tools into one Google platform. Thus, it helps businesses make full utilization of the marketing platform.
Google Analytics 360:
It is considered to be the best free and must-use tool to measure and analyze the performance of a website. Google Analytics provides a better insight into the global market. It has also been integrated with Google ads. Thus, it supports any business organization in optimizing their Google Ad campaigns to achieve future goals.
Google Display & Video 360:
Online advertising has come a long way since DoubleClick advertiser, a first of its kind. The paradigm shift in advertising on the internet started with the integration of more immersive audio-visual content cumulating into progressive ad campaigns. Google’s Display & Video 360 is another step forward towards mass advertising media self-automated via AI for in-depth penetration into the consumer psyche and revenue-driven outputs.
Google Search Ads 360:
This is Double Click version 2019. Search Ads 360 directly integrates with search engines and helps you create, purchase, execute, and manage ad campaigns as you want to along with additional expertise from everything there is to Google Marketing Platform.
Google Tag Manager 360 (GTM 360):
In this sphere of modern marketing, one needs to have tags, but the procedure might be a bit complicated for small institutions. Thus, to make it simple and keeping marketers in mind, Google Tag Manager was set up. It streamlines and simplifies the process of tag implementations. Also, it makes it much easier to track many different tags at the same time.
Google Optimize 360:
To achieve business goals, any company needs to optimize its products every time. Google Optimise allows firms to make the process of optimization extremely simple and that too for free. It saves not only time but also money for the companies.
Google Surveys 360:
The global business market is in a rapidly changing phase. Hence, to always stay ahead of the other, you need to hit the right chord with your customers. Google Surveys will assist you in finding the target audience, thus, making you implement better business decisions and set goals for the future.
According to recent data, the majority of small businesses started to rely heavily on Google Marketing Platform. Results have proven that those who are using the platform have achieved an increase in profit, way more than they ever expected.
Even though using these marketing tools may look a bit complicated at times, there is no denying the fact that any company using these marketing tools will get resounding benefits in the long run.
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