Did you know that 68% of online experiences start with a search engine? Additionally, SEO drives over 1000% more traffic than organic social media.
Whether you’re a restaurant owner, roofing contractor, or real estate agent, on-site SEO is important for your business. Why should you be focusing on on-site SEO? Read on to find out!
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What is On-Site SEO?
As you may already know, SEO refers to search engine optimization. These are the strategies used to optimize your website so it ranks higher in search engines. Rather than targeted paid traffic, SEO targets unpaid, organic traffic.
In particular, on-site SEO refers to the things you do to your website to get it to rank higher in the search engines. This differs from off-site SEO, which refers to the techniques you implement outside of your website to get your main site to rank higher in the search engines.
Optimizing keywords on your blog posts is an example of on-site SEO. Creating a press release or mentioning your website in a social media post is an example of off-site SEO.
Benefits of On-Site SEO
While both off-site and on-site SEO are both important, there are particular reasons you should focus your efforts on on-site SEO. Here are some of the top benefits of on-site SEO:
1. Rank Higher in Search Engine Result Pages
The primary benefit (and goal) of on-site SEO is that it can help your website rank higher in search engines. When searching for something online, people mainly stick to the first page of a search engine. In fact, the first page of Google captures 71% of search engine clicks.
Getting your site to the top of the first page is always the goal, but even bumping it from the second page to the first page can make a world of a difference.
2. Attract Local Customers
If you run a brick-and-mortar shop or online digital business, on-site SEO is a great way to attract more local customers. Thirty percent of all mobile searches are location-related. Additionally, location-based searches have grown 50% faster than all mobile searches.
And, over 75% of users who conduct a local mobile search end up visiting a store within a day. By optimizing your site for local results, you’ll be able to bring in a whole new subset of customers. To do this, you can focus on locally-optimized keywords.
For example, if you own a donut shop in New York City, you can focus on keywords such as “New York City donut shops” or “best New York City donuts.”
If you run an online business that focuses on customers from around the world, on-site SEO can still help you bring in a more localized crowd. All you need to do is find ways to incorporate localized keywords into your site, and you’ll be ready to go.
3. Increase Conversion Rates
Getting more traffic to your website is nice, but more traffic won’t do you much good if it’s not helping you earn more money. The good news is, on-site SEO can be a lucrative practice for your business.
The more people that visit your website, the better chances you have of converting these visitors to customers. And, implementing on-site SEO techniques can help ensure that people don’t just come to your site and leave right away.
This is because on-site SEO tactics are designed with the end-user in mind and their journey as a customer. Instead of just putting a variety of random content on your website, on-site SEO will teach you how to create content that users find valuable.
If a user finds your content and site valuable, there’s a good chance they’ll take the time to check out your product and service offerings.
4. Raise Brand Awareness
While converting users to customers and making more money is always the ultimate goal, raising brand awareness is something you should always be thinking about.
Many times, people will buy a particular product simply because they’re familiar with the brand. Think about- when you go to the grocery store, how many times do you reach for the name-brand cereal over the generic one, even though the generic one might be cheaper?
If you answered “a lot,” you’re not alone! It’s human nature to stick with the familiar. With on-site SEO tactics, you’ll make your brand more recognizable to both local and international customers. While they might not do business with you right away, they may come to you in the future when they’re in need of services, simply because your name is familiar.
5. Easy and Affordable
Many marketing and advertising tactics require a lot of time, energy, and money. The great thing about on-site SEO is that not only is it extremely effective, but it’s also extremely affordable and easy to execute.
Many on-site SEO tactics, such as link building, content optimization, and blogging, can be done in-house or for a reasonable fee with an agency, such as Climbing Trees. And, these tactics don’t take a long time to implement. Once you’ve put together an SEO strategy, you can get it implemented within a few weeks.
Are You Ready to Try Out Onssite SEO?
As you can see, there are many benefits to on-site SEO. Now, it’s time to focus on on-site SEO so you can help your business grow. As we mentioned, if you’re not comfortable tackling SEO on your own, you can hire an SEO agency.
And, be sure to check back in with our blog for more SEO tips and tactics!
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