Visual Communication Design: How to Use a GIF in Marketing Material
According to some research, there are more than 500,000 GIFs out on the Internet.
If you’re interested in using them in your visual communication design, you may be wondering how to.
You’ve come to the right place! Keep reading to learn about how to incorporate design trends, like GIFs, into your visual storytelling strategy.
What Is Visual Communication?
Visual communication is an important concept in marketing because it determines how two or more people communicate their thoughts effectively. This way emphasizes sharing meaningful information through visual elements since many people are visual learners.
With the increase in popularity in social media marketing, visual communication has become even more information. It’s a great way to communicate your brand to people, but you can also share true emotions and relevant information.
There are a few different types of visual communication that might be effective. They include things like photos, videos, infographics, charts, diagrams, screen recordings, presentations, and, yes, even GIFs.
What Is a GIF?
A GIF was created in 1987, and it stands for Graphics Interchange Format. It’s an animation that users can create from a video or an image, and they play on a loop. However, there’s no noise, and they only last for about a few seconds.
GIFs were originally created to add movement to some of the web pages. Today, you can use them as effective communication, and many people even use them in text messages or memes. It’s a great way to express something without having to use words.
GIFs are basically a moving picture, and they’re great for catching people’s eyes. If you use them in the right way, they can even be funny as well.
Benefits of Using GIFs in Content Marketing
There are a few benefits to using this type of media in your marketing strategy. In fact, if you use it correctly, it could help you define your brand, increase awareness, and spark interest in your product.
You’ll be able to show your brand’s personality through GIFs, which might help give some shoppers the final incentive to buy your product. They may know about your brand, but now they’ll be interested in you just based on a funny GIF that you posted.
Delivers Brand Messages
As you slowly realize who your audience is, you’ll realize that GIFs might be the best way to send your message. GIFs resonate with millennials and Gen Z, so if you’re trying to target them, this might be the best way to do it.
If you want to create your own GIFs for your company, you may want to do that as well. Make a GIF out of some text rather than just a video. This can be a great way to grab people’s attention and be a creative way to showcase who your brand is.
Images are great because they catch people’s attention, but social media and the Internet are flooded with them. That means it can be easy to miss.
However, videos are great, but they can require a lot of money to make. GIFs are the perfect compromise. You’ll just need to make sure that you can send your message in a short amount of time and with no audio.
How to Effectively Use Them
Now that you know the benefits, you’ll need to figure out how to use them. Whether you’re going to upload GIF to Instagram or upload it on your website, you need to ask yourself a few questions.
First, is it going to enhance your brand messaging or distract people from it? Will it motivate people to actually purchase something, or is it just going to make them laugh?
If they’re going to laugh, does it make sense to give them that affection? The most important question to answer might be if it’s appropriate for your brand voice and tone? If it doesn’t, don’t try to use them because they will just fall flat.
If you answered yes to some of those questions, find a way to highlight your brand personality. This might be what helps you stand out from other competitors.
This can humanize your brand, which will make consumers trust you more. They’ll feel like they’re buying from an actual person rather than a huge corporation that doesn’t care about them.
When choosing GIFs, you need to make sure that you’re using them to enhance your SEO as well, even if you’re marketing on Instagram.
You should try to incorporate the main keywords into the GIF, the caption, or in the file name of the GIF.
Also, find a way to target your audience. Does your audience have a specific problem that you can help solve? Find a GIF that is relevant to that answer and then throw in some keywords to help you rank for SEO as well.
For example, if you’re selling cupcakes, you might want to find a few GIFs of cupcakes or people eating cupcakes. This might prompt people to think about a cupcake, start craving one, and then ultimately realize that you are selling cupcakes and buy some from you.
Learn More About Visual Communication Design
These are only a few tips on visual communication design, but there are many more factors to consider.
We know that visual communication can be very tricky, but if you get it right, your content marketing will work. Do you need more help?
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