Real Estate

5 Must-Have Real Estate Technology Tools

5 Must-Have Real Estate Technology Tools That Every Top Agent In San Diego Needs

As a top real estate agent in San Diego, you’ve probably reached the pinnacle of your career using your own brilliant methods for growing, marketing, and selling to your circle of influence. Your excellent communications skills, ability to present properties, outstanding follow-through, and strong closing skills have been all you needed to rely on over the years. But the nature of real estate is changing with the advent of real estate technology. 

The way you will do business in real estate from now on will not be as hands-on as it has been for you in the past. On the one hand, this is good because it frees up some time for you to focus on deepening relationships with your clients. In turn, tedious, automated systems handle administrative matters. On the other hand, this may be challenging because you may not be as sharp as you’d like to be with technology. 

Luckily, you don’t have to know about every piece of technology on the market to continue to be an outstanding realtor. You just have to know a few good ones that could give you an edge while still providing superior interpersonal skills. So check out these five real estate technology tools that will make your life easier, so you spend more time focusing on building deeper relationships with your clientele.

Website Builder

Whether you work through a brokerage or you’re an independent real estate agent, one of your most essential introductions to the world will be through your website. So, this will have to be as inviting as your in-person facade. In most cases, brokerages will provide you with a website of our own. So many of the website’s features will be standard. However, there will be portions of the website that you will need to try to distinguish yourself. One of the most important distinctive features will be a high-quality professional photo. Working with a local photographer specializing in professional headshots will be a more worthy investment than snapping a selfie. 

Additionally, there may be a section of your broker provided website where you can provide information about yourself. This shouldn’t be a place for you to brag about yourself endlessly. But, if your achievements show how great you are at getting people into the home of their choice, it would be good to demonstrate this on that page. 

If you don’t have a broker provided website page because you operate independently, it would be a good idea to try to have a functional, beautiful website. Broken links, outdated information, and old listings may turn off clients. Even if you initially build the website yourself, it may be a good idea to invest a little more money into getting a professional website designer. This person can add unique features to your site to make it more appealing. There are many options to build a website, such as Wix, WordPress, GoDaddy, and more. If you have to create your own website, make it as professional as possible. 

CRM Software

For years, you may have relied on simple spreadsheets and your phone contact list. But now may be an excellent time to upgrade to CRM (customer relationship management) software. Software like this allows you to put customers’ information into it and keep notes on if and how you’ve interacted with leads and prospects. You never have to wonder about the last time you’ve interacted with a specific client because CRM allows you to capture important info so that you won’t unintentionally ghost your clients. Many let you send email campaigns and bulk texts. So many of the processes that used to take hours you will be able to complete in a much shorter time. Now you can get back to building solid prospects and closing deals. 

Protection Software

The pandemic opened up more opportunities for potential clients to tour a property without the help of agents. As things go back to normal, self-guided tours may continue to be a part of the real estate process. But there will still be those clients who want that professional touch when touring properties. As a real estate agent, you have to meet with many prospects to show properties. Unfortunately, not everyone has good intentions. To protect yourself from harm, acquiring an app that allows you to do some research on the people you’re showing properties to will give you peace of mind when showing homes in San Diego. 

Installing an app on your phone such as Forewarn can help you do some preliminary research on a prospect to determine if you want to engage with them. Software like this allows you to use a phone number to learn more about a potential client. You can learn about criminal history, financial info, and other critical information before meeting your prospect. This will help you vet serious candidates and even help you protect yourself from possible unscrupulous activity. 

Document Capture

Time is of the essence when it comes to real estate deals. The sooner you can get your client’s information submitted, the sooner you can get to working with them, making updates on deals, and closing deals. Instead of waiting for clients to eventually get those items back to you at a later date or going to your local real estate office to conduct business, having a document capture could save time. Having an app like Camscanner, Evernote Scannable, Google Drive, or Fast Scanner can allow you to capture essential documents from customers on the spot to get to work faster, serving their needs. 

Software Allowing Customers to Sign

Along with document captures, it is a good idea to have software that allows clients to sign documents. E-signatures are legally binding in all states. So, it is even easier to get copies back from clients faster using software that allows them to sign with e-signatures. There are many signature capturing apps to choose from, including Docusign, Adobesign, and Hellosign. 

Bonus Software: Mapping Apps

In addition to all these five exceptional apps, it is also a good idea to keep GPS software on your phone. As a top agent, you may know your neighborhoods like the back of your hand. However, you can’t always be too sure. You may know where places are, but loads of traffic or construction nearby could throw off your schedule. Having these on your phone can help you find alternative roots to get to your meeting with clients successfully. 

As a top agent, you already have what it takes to succeed in the industry. But having technology that can cut back on the time you spend doing administrative or otherwise menial tasks can help you be even better at growing your real estate business. These tools in this guide will help you pave a smoother pathway to success. 


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