The Beginner’s Guide to Creating a Profitable Video Game

The gaming industry is exploding. In 2020, global video game revenue reached $159 billion dollars. With so much money up for grabs, it’s no wonder you’re looking to get your piece of the pie by creating your own video game.

But how do you make a video game that people will actually want to play? And more importantly, how do you make a profit off of it?

Here are a few things to keep in mind if you want to create a profitable video game:

Find Your Niche

There are already a ton of video games out there. To make yours stand out, you need to find your niche. Are you making a game for hardcore gamers? Or are you targeting a more casual audience?

Typically, your niche will be based on your own personal interests and experiences. For example, if you’re a huge fan of first-person shooters, you might want to create your own FPS game.

But don’t be afraid to think outside the box. There are plenty of opportunities for unique games in less popular genres.

Think About Your Target Audience

Before you start development on your game, you need to think about who you’re making it for. Who is your target audience?

Are you making a game for kids? Teens? Adults?

Your target audience will play a big role in determining the type of game you make. For example, if you’re making a game for kids, it will likely be much different than a game you would make for adults in terms of graphics, subject matter, and gameplay.

Keep Your Development Costs Low

One of the biggest mistakes you can make when creating a video game is to overspend on development costs. It’s important to keep your costs low so you can actually make a profit off of your game.

There are a number of ways you can keep your development costs down, such as using free or open-source software, hiring independent contractors, or using Unity or Unreal Engine.

Plan for Monetization

If you want to make money off of your game, you need to have a plan for monetization from the beginning. There are a number of ways you can monetize your game, such as charging for it upfront, using in-game microtransactions, or running ads.

You need to decide which monetization method makes the most sense for your game and your target audience. For example, if you’re making a casual mobile game, you might want to use in-game microtransactions. But if you’re making a more hardcore PC game, you might want to charge for it upfront.

Use a Video Game Accelerator

If you need funding for your game, you might want to consider applying to a video game accelerator. These accelerators provide funding and mentorship for promising video game startups.

Game accelerators like Global Top Round can help you get your game off the ground and make it more successful.

Here are a few benefits to these accelerators:

  • Increased budget
  • Expert insight and professional help
  • Industry connections
  • The ability to pitch your game to investors

While there’s no guarantee you’ll get accepted into an accelerator, it’s definitely worth considering if you need funding for your game.

For more information on Global Top Round and video game accelerators, click here:


Creating a profitable video game is no easy feat. But if you keep these things in mind, you’ll be well on your way to making a game that people will love and making money off of it.

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